The Clean Sport Insight Forum, organised by UK Anti-Doping, was a success. It brought together the international anti-doping community, social science researchers, athletes and Government representatives to help bridge the gap between policy, practice, and research in the field of doping prevention. The conversation switched from dopers to CLEAN athletes– their values, thought processes and eternal commitment to fair play. Young athletes today need clean role models and a genuine belief that magical results do come true without the unethical help of doping. It is our obligation, whether being a currently competing athlete, or ex-athlete, to help educate new generations about moral values and ethical behavior in sports!